Digital Marketing Insider (August 2013)

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Personal Branding — Skolkovo Moscow — June Magazine — June Standout — TalentTalks Africa — May Magazine — May How to choose a career coach — The Seattle Times — May Is your career path a result of a plan, or pure dumb luck?

What Does 12222 Hold for Digital Marketing? 9 Agency Owners Bare Their Hearts

How to attract the hidden funding opportunities — Medium — April How to clean up your personal brand — Fast Company — April How to achieve unique coherence — JohannaNalau. Four tips for hosting a successful networking event — Canadian Underwriter — April How to immediately boost organizational performance — JohannaNalau. How to guard your time and be smart about it — Dr. Johanna Naulau — March People with ideas and substance are in the fast lane — Auctority.

Top Digital Marketers — Brand24 — March The power of personal brand and building online influence for business leaders — JayPalter. Be Magical: how to create true impact — JohannaNalau. Updating a Brand: 4 key lessons learned along the way — Thrive Global — February This soft skill has a bad reputation. Magazine — January Looking for a Better Gift?

What to do when you feel underqualified for your new job — MarketWatch — December Networking for introverts: 7 tips to make it easier — Australian Financial Review — October This is how you demonstrate your value at work — Fast Company — September How to talk about a past job you regret — Moneyish — September Digital Weird — TalentTalks — September Networking for freelancers — Freelancers Union —September Steal the secrets to monetizing your brand — Medium — August Time for a Personal Rebrand?

Entrepreneurial You — Lionesses of Africa — July How to deal with an embarrassing boss — Moneyish — July What happened when I tried to read 30 books in 30 days — Inc.

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Leaders: The more you give the more you get! The Top Leadership Speakers for — Inc. How to think like an entrepreneur in a time of constant change — The Business Journals — December Recruiter 3. Ever Thought of Having a Side Gig? If you want to get ahead, get a side hustle — The People Space — November More than half of US workers are freelancing. Author shows how to do so successfully. What to do if someone takes credit for your idea — Moneyish — November Finds for Writers — EricaDreifus. Magazine — October Feeling disrupted?

These 7 jobs have the fastest-growing salaries — Yahoo Finance — October Build a powerful professional network with this 1 tool we all have — LinkedIn — October Entrepreneurial You — Portfolio Careers — October How Inclusive Are Your Meetings? Entrepreneur Yourself — Medium — October Want to Grow Your Business Exponentially?

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Stop Focusing on Instant Gratification — Inc. Want to Boost Your Career and Income? Grow from small to middle — PaulBradleySmith. Finding Your Brand — ChuckLeddy. Plan for five careers in one lifetime — Financial Times — September Want to change careers? Do these 5 things first — SFGate — August Do these 5 things first — Nasdaq — August Do these 5 things first — Nerdwallet — August Magazine — August The colorful recipe for brand growth — PaulBradleySmith. How to change your career without starting over from the bottom, again — Your Story — August Build your career and build your personal brand — Forbes India — August How to Survive a Layoff — Idealist — August Top Marketing Influencers — Tenfold — July Persuading Others — Lynda.

The marketing insider's tips for 2019

Where Are the Mothers? Spicer Resigns As W. Four tips for helping women climb the corporate ladder — Amaan Magazine — July Magazine — July Do You Know Your Worth? Who are some personal branding experts? Weekly roundup: 4 ways to protect your time and get more done — RescueTime — April World Health Day: This is how much depression costs U. Bailey — March Magazine — February On Networking — ChuckLeddy. What Will Be Your Legacy? How do I know where I want to go?

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An evening for social entrepreneurship in Thessaloniki! Making a good first impression — Lowell Sun Online — October Email icon An envelope.

The insider view of book marketing in a world where the customer is in control

It indicates the ability to send an email. Facebook Icon The letter F. Fliboard icon A stylized letter F. Twitter icon A stylized bird with an open mouth, tweeting. Link icon An image of a chain link. It symobilizes a website link url. Video ad revenue will increase at a three-year compound annual growth rate CAGR of That's faster than any other medium other than mobile. Online video ads are significantly more expensive than other formats, but prices are steadily declining as more publishers rush into video, and placements open up.

Video ads have an average click-through rate CTR of 1. Viewability, the question of whether video ads are actually seen by multitasking online viewers, has emerged as an issue, but we believe that overall demand for online video is too high for viewability to put too much of a crimp in the video ad market. The growth of mobile and digital video advertising has been paralleled by fundamental changes in the online advertising industry — programmatic advertising, which we covered in a recent report, has begun to reshape the entire digital ad market, including video.

Newly launched video ad platforms have been among the companies to adopt programmatic tools, including real-time bidding, ad exchanges, and advanced analytics. In full, the report: Explores the key drivers of the growth of online video ads, and compares it to the growth in online ads generally Examines how video ads stack up against other digital advertising formats in terms of both cost and performance.

Looks at the issue of viewability, and explains how the problem could impact future spending on video ads.

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  5. Outlines the major players in the video ad space. Explains how startups like BrightLine and Alphonso are using innovative approaches to bridge the gap between digital and TV ad spend. Here are two ways to access it: Subscribe to an All-Access pass to BI Intelligence and gain immediate access to this report and over other expertly researched reports.